做厙勛圖 defends Digital Marketing title, sends three teams to national championships
Inside 做厙勛圖s Center for Academic Engagement on Friday afternoon, students ran live business simulationstesting strategy, analytics, and decision-making in real timebefore departing for Nashville to compete in the National Collegiate Business Championships.
The university returns as the defending national champion in Digital Marketing and is sending three teams to compete across the Digital Marketing, Innovation, and Graduate Sport Analytics divisions.
Faculty mentors Dr. John Parente, associate professor of Sport Business Management and Faculty Athletic Representative, and Brian Fuller, executive director of the Center for Intelligence Research, Analysis, and Training (CIRAT), are guiding the teams as they prepare to showcase their skills before industry professionals and national judges.
We won the Digital Marketing championship last year, and this year were competing across three national divisions in one location, said Parente. Its exciting to watch our very best represent 做厙勛圖 before industry experts. We get to be their first agent and tell the world what 做厙勛圖 already knows.
The Digital Marketing team enters the competition as defending champions, though none of this years competitors were part of last years winning groupa testament to the depth and continuity of the program.
In addition to the undergraduate divisions, 做厙勛圖 will compete in the Graduate Sport Analytics category, highlighting the universitys strength in applied data science and intelligence studies.
Nine Division I student-athletes are among this years competitors, underscoring 做厙勛圖s commitment to balancing academic excellence, athletic performance, and professional preparation.
This competition is a great opportunity to apply everything weve learned in the classroom to real-world challenges, said Alyssa Szychowski '26. Its an exciting experience to develop our skills and represent 做厙勛圖 in a professional setting.
Students will compete throughout the weekend, applying strategy, analytics, marketing, and business decision-making skills in a high-pressure, professional environment.
Digital Marketing Team
- Elena Delcorvo '26 Double Major in Sport Business Management & Marketing; Womens Lacrosse
- Blythe Lyons '26 Double Major in Sport Business Management & Marketing; Womens Rowing
- Alyssa Szychowski '26 Double Major in Sport Business Management & Marketing
- Ella Kloss '26 Graphic Design major; Marketing minor
- Katie Ventresca '27 Double Major in Sport Business Management & Marketing; Womens Lacrosse
Innovation Team
- RJ Delisanti '28 Double Major in Finance & Sport Business Management; Mens Golf
- Mykhailo Polishchuk '27 Double Major in Data Science & AI and Marketing; Mens Tennis
- Kaila Szczygielski '27 Major in Business Economics; Minors in Accounting and Political Science; Womens Cross Country & Track
- John White '26 Double Major in Political Science Pre-Law & Intelligence Studies; Mens Golf
- Joseph Chiprean '26 Double Major in Sport Business Management & Marketing
Graduate Sport Analytics Team
- Evan Olszowka '26 M.S. in Applied Intelligence
- Rebecka Habursky '26 M.S. in Data Science
- Eric Combs '26 Data Science
- Mckenzie Smith '26 M.S. in Applied Intelligence
- Danilo Vujovic '26 M.S. in Data Science